Let's start from the end. What the translated version needs to achieve.
Country, not just language. Country determines currency, regulation and phrasing.
Languages
This is where most of the scope and technical complexity gets set.
If you know it, specify the variant. Gulf Arabic differs from Egyptian, LatAm Spanish differs from Spain.
The platform
How the site is built determines whether content flows to us from the system or has to be copied by hand. It's the single biggest factor in long-term maintenance cost.
If you don't know, choose "Don't know". We'll check this with you or with the site builder.
This kind of content is almost always forgotten, and usually surfaces a week before launch.
Company profile, catalog, product deck. The design system determines whether we can work on the source file or need to rebuild the design.
A full InDesign package (indd file, fonts and linked images) or an ai file. With source files we do full DTP and return a designed file ready for print or upload. Without them, the design has to be rebuilt from scratch, which raises cost and hurts accuracy.
Translated captions based on an srt file, or full dubbing with local voice talent. Dubbing includes studio and editing hours and suits core content, while captions suit larger volumes.
The scope
A rough estimate is enough. If you don't know, skip it and we'll estimate together.
Language & brand
A glossary is the list of terms that repeat across the site, and the decision on how each one is said in the target language. It's built once, approved by you, and from then on serves every language and every future update.
Phrasing like this is allowed in one market and restricted in another, so it sometimes needs rewriting rather than translation.
Visibility, layout & QA
Three things determine whether the translated site actually works: whether it's found in local search, whether the design holds the new text, and whether someone checks it on a real screen before launch.
A literal translation of keywords almost always misses what the local user actually types.
Translation into German can lengthen text by up to 35%. Narrow buttons and menus break first.
Timeline & contact details
Last step. Where to send the summary.
The summary is sent to the email you enter here. We never share your details with anyone and never send unsolicited mail.
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